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How to Apply Fortnite in Your Business’ Marketing Strategies


Fortnite has garnered over 20 million players since it was first released 2 years ago.  With over 60 million downloads since 2017, Fortnite and today’s fortnite item shop has continued to be a famous online game.

Virtually people of all ages enjoy this game. Fortnite is promising to use the game for the marketing strategies of your business. Using it in marketing is indeed unconventional in the gaming industry. What sets this game apart from its competition in the industry is its approach. It employs a cultural but fan-led method.

Gaming advertisements are almost the same as movies. Nevertheless, the game tries to veer away from this kind of advertising. Instead, it focuses more on social media sites with bloopers, fails, and other odd content.

Therefore, it goes against traditional marketing methods which can be advantageous for your business.

Free Premium

The game’s fame can be attributed to the ease of entry. Most video games in the market need a one-time payment. For Fortnite, it utilized smartphones to earn money. Players do not need to make an initial payment to play it. After gaining an audience, they would have the option to pay more for premium services.

Like this, you can choose to monetize your brand through small transactions such as in-app purchases. You can offer your customers free guides, tutorials, e-books, and pdfs so that you can collect pieces of information about them. By establishing a good relationship with your prospective customers, you can gain loyal followers who will then be willing to pay for premium services and products.

Grow Your Community

You might be thinking, where do I start? Regardless of the business, many marketers have this question in mind. Players of Fortnite need to input their email addresses and other pertinent information to gain free access to the game. When this community grows, the game takes advantage of the influence by cashing in.

To make income, you need to have a target number of followers based on your business’ needs. Without followers, it would be impossible to have revenue and earn from your brand. Although the start of the game was not perfect, it was able to build a community from its culture with time.

Be Open to Change

At the start of the game, there is no story. However, as players go through the game, they will unlock hidden clues in the game. From there, they can create a story from world events and environmental clues.

As for your business, you do not need to start it perfectly. You don’t have to be perfect off the bat. Fortnite has taught this to small business owners as a key business strategy. You may not have all the marketing strategy laid out for your business, but as it grows you should develop your strategy further. A well-developed marketing strategy is not always set in stone, it’s ever-changing.

As consumer tastes change and the competitive landscape increases, it’s not important to have a detailed marketing plan.  However, what is important is to start one and learn how grow with time.

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