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The Relationship Between Software Development and Marketing


The demand for technology is speedily rising and bringing with it a need for digital marketing.  As technology continues to evolve, it results in progress and fast change resulting Best Chrome Extensions every day. Unfortunately, careers based on technology are unable to match the speed of this evolution. Therefore, it is essential to be up to date with the current technology movement. By forecasting the future, one can know what skills they need, and which jobs to seek.

Currently, more than 80% of people look up products or services they wish to purchase online. Therefore, any software development agency should acknowledge that their clients are on the internet. The sole goal should be creating a persuasive online exposure for one’s brand.

With a proper digital marketing strategy, you can link potential clients to your products through blogs, websites, social media accounts, and online forums.  It’s a new age for digital marketing. New technologies have come up with big data analytics, automation, and artificial intelligence tools. Here are the top trends in the market:

RPA- Robotic Process Automation

RPA is used to automate frequent tasks that people engage in.  These tasks include dealing with data, replying to emails, and interpreting applications. As a software developer, this could mean a career opportunity for you in terms of business analysis, developing and being a project manager.

Block Chain

Many people think of Bitcoin, whenever they hear of the blockchain. Blockchain refers to data which can only be added to. It can neither be changed not taken away. The blockchain technology can be used to improve the universal supply chain, and to protect high-value assets, for instance, art.

Artificial intelligence

  1. I came about some years ago but still receives immense attention. There have been more branches of A.I, such as machine learning. Artificial intelligence relates to computer systems that function like human beings; the only difference being these systems accomplish tasks faster and effectively.

How Software Development and Marketing Are Connected

You are probably wondering why a software developer should study marketing. Here is why:

Better Career Prospects

Very few people possess development and marketing skills. Understanding software development genuinely comes in handy when marketing software. Having knowledge skills keeps you a step ahead of those who can only develop software.

The Law of Diminishing Returns

The more we take time learning something, the better we become at it, right? What people fail to acknowledge is that with time of learning one thing, we are subject to diminishing returns. You can avoid running slow in your field of development by diversifying, for instance, by learning new skills, marketing.

Less Reliance On Others

What happens when you start developing software from scratch until ultimately it is done? What next? Without marketing skills, you will be 100% reliant on a marketing team. Wouldn’t it be better to launch the pioneering achievement you just made?

It Is Interesting

Most professional developers think that involving themselves in marketing will be appalling. However, the opposite is exact. Marketing will make things interesting. It offers a lot of knowledge, such as conversion optimization, customer development, and email marketing.

Essential Skill for Business 101

Most of us envy entrepreneurs, and we are looking to build our businesses. Marketing will be a crucial skill for anyone looking to start their own software business. Like we said, how will you be able to make other people aware of your product and company if you can’t market yourself?

Final Verdict

There is an undeniable link between software development and marketing. We have seen why combining marketing skills with your software development is crucial. Even though digital learning marketing may seem overwhelming and challenging at first, it is worth the try.

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