Photography Marketing Ideas that Work All the Time

If you’re passionate about photography, you might as well earn from it.

Photography businesses have long been reigning in the media industry ever since the early 1900s. Could you even imagine what the world would be like without professional photography? How else would you have those family photos in digital photo frame you are keeping if it weren’t for them? How about the sentimental shots on a birthday or a wedding?

This photography industry has earned and profited way too much in the past century, and it will continue that way in the future.

Photography businesses have come to a whole new level when it comes to their marketing strategies. To have an idea and kickstart your own firm, here are some photography marketing ideas you’d want to take advantage of:

Create a Page for Your Business

In today’s techy generation, businesses have to cope up and profit from it. There are a lot of ways to invade the internet and widen your market. One of those is to have your own business page.

You can start paying for ads and even build your own website so that your existing and potential customers may be updated of your business. Aside from that, it will also help your customers transact with you easily.

Leverage Social Media

Having your way in social media is a good start if you still don’t have the funds to get your own website. You may have your fan page for free and invite social media friends to be updated on it. One thing that is good about social media marketing is that the platform itself has its foundation on photography.

Instagram, for example, is an app which shows a person’s story through photos. In Facebook, people love to show off their daily lives, family photos, and travel photos. This could help boost your business and keep it engaged with prospect clients.

Pro Tip: Have your previous customers give you excellent feedback and tag you in posting your shots of them. This will be good in creating a name for yourself in the industry.

Create a Blog and Update It Regularly

Make sure that people get to know your name, and one of the ways you can do is by making a blog. Write content about anything photography-related. This could be about the value of photography, cute animal photos, and other photography-related stuff.

This way, people will have something to look forward to especially if they become regular readers of your blog. This can be beneficial for your business as well.

Always Be Within Reach

There is nothing better than a business whose staff is welcoming and always readily available to cater to their customers. If you’re managing your business full-time, make sure that you cater to each customer and give them answers that would satisfy their inquiries.

Make Promos

Like most businesses do, provide referral bonuses. Post something on social media which could prompt people to share to their friends for the chance to enjoy bonuses and other deals.


If you’re planning to start your own photography business soon, these tips above will provide you with a head start on your venture.